Case Studies

The Cleveranks’ SEO Strategy That Elevated Brikl’s CTR by 41%

Brikl is a B2B eCommerce business specializing in Promotional Products and PromoStandard’s award winning, located in Belgium, enlisted Cleveranks’s SEO services in April 2025 to boost its qualified traffic, inbound leads, and sales from all relevant channels.

The business is all about setting up online shops and microstores for sports teams. Brikl helps suppliers to set up their online store in 15 minutes, and the business is operating in three countries (United States, Belgium, and Thailand). 

The Challenge

Brikl was looking to improve its sales primarily through organic reach. The website appeared on Google SERP but no clicks. The challenge was to improve its CTR specifically and get more organic reach with a goal of 1000+ organic clicks per month.

 

As the Brikl’s primary business keywords have very low volume and higher difficulty. Here are three major keywords.

 

Keyword

Volume

Keyword Difficulty

Retail eCommerce Software

50

80

Micro Stores

40

45

Micro Team

140

74

Team Stores

800

52

Online eCommerce Store

30

81

Storefront Website

100

92



b2b case study

Scalable SEO Strategy and Technical Fixes

Cleveranks designed a focused SEO plan to improve Brikl’s organic performance. We prioritize higher CTR and crawl efficiency.

  • Firstly, we analyzed the website to come up with basic ideas and the site’s architecture.
  • Ran a deep audit and found 1000s of missing items, useless javascript files, extra CSS files, and more.
  • Found and fixed pages with crawl depth of more than 3 to assist Google bots to crawl pages easily.
  • Performed extensive keyword research for blogs offering a guide about microstores and teamstore setups.
  • Created a subdomain for blogs to share content separately. 
  • Creating CTAs for every post coz each post refers to the primary service guide.
  • Would give credit to Priority SILO Structure, definitely
  • Core Web Vitals is a significant ranking factor and worked on it to make it maximum (90+/100)
  • Backlinks using HARO & Blogger Outreach from the most relevant and High Authority sites.
What our client say

Trusted by over 250 SaaS Clients

Cleveranks has been handling content for several of my clients for over a year. The team is highly efficient when it comes to internal communication and overall workflow, which makes execution smooth. This includes clear communication, structured onboarding, adapting quickly to new situations, and accurately handling detailed or advanced instructions.

Alex Collins Alonso SEO and Digital Marketing

Cleveranks is a strong content team that conducts thorough and in depth research for every topic. Their understanding of marketing strengthens the content and helps it reach and resonate with a wider audience. The work always aligns with business goals, not just word count.

David Kerolles Helping Businesses Innovate and Scale

Working with Cleveranks has been a great experience. Their SEO insights are sharp and practical, and the team is always helpful and knowledgeable. They have supported multiple freelancing projects with clarity and reliability. Highly recommended for their expertise and service quality.

Rick Spong Technical Sales Engineer

Cleveranks worked with our team for several months and delivered excellent results. They were always responsive, detail oriented, and proactive in finding new ways to improve our processes. The quality of work was consistently high, backed by strong experience in content research and creation. A dependable and valuable partner.

Trevor Stolber CTO and Co Founder

Cleveranks brings strong SEO and content strategy expertise paired with fast and clear communication. Their insights and recommendations were practical and well thought out. The team is professional, dedicated, and easy to collaborate with.

Mathew Shannon Culture and Inclusion Leader

Cleveranks is highly SEO focused and very easy to work with. They take time to collect all required information before starting a project, which shows in the final output. Their research and competitor analysis were particularly impressive for our niche project. They are flexible with timelines, focused on deadlines, and maintain a friendly and professional approach throughout. It was a pleasure working with Cleveranks, and I look forward to collaborating again on future projects.

Supun Abeynayake 3PL Fulfilment Partnership Management

Results from Targeted SEO Execution

In a few months, Brikl saw big improvements. Organic clicks went up by 45%, and the click-through rate increased by 41%. The site became faster and stronger with better backlinks. These updates built more trust and brought in more qualified leads. A solid SEO setup clearly turned into real business growth.

This case study is a clear plan for other B2B companies. By showing our methods and the results, we want to help decision-makers see advertising as a growth tool. Strong Facebook ad strategies are more than just marketing. They are a long-term engine for growth. So, if you want to build authority, improve sign-ups, or use better conversion optimization techniques, our process shows repeatable success that can be adjusted for your goals.

Behind every number is a real story of a SaaS company trying to grow. Our case studies show the whole journey. We explore the initial problems, the scalable ad solutions we put in place, and the great results we achieved. Each story highlights the partnership that made success possible. Our expert use of Facebook ad strategies and targeted audience engagement can help your business reach new levels.