When a leading B2B company Proton Group came to us, they had a problem with their advertising. They invested a good amount but only saw a small return, not enough to support their big growth plans. They knew better that Facebook ad strategies were needed. Cleveranks stepped in to help. We focused on improving their targeted audience engagement to turn their ad spend into real, measurable profit and drive more user sign-ups.
After we looked at their existing ad account, we found several issues. Their current Facebook ad strategies were not delivering the needed results. A major issue was in the Proton Group’s strategy was the lack of targeted audience engagement. They used very broad audiences, which led to wasted money and very few sign-ups. Their ads were not visually interesting and did not grab attention. They also were not using data-driven insights to improve their campaigns, which meant performance was low.
Before
After
To fix these problems, we created a custom plan for the Proton Group. We started by building specific audiences based on user behavior and interests. This made sure their ads reached the right people, improving targeted audience engagement. Then, we improved their ad visuals. We created ads that looked great and showed the unique value of their software. Most importantly, we used data-driven insights from day one. This allowed us to make smart choices and constantly adjust our campaigns for the best possible results. These conversion optimization techniques were key.
Cleveranks is a strong content team that conducts thorough and in depth research for every topic. Their understanding of marketing strengthens the content and helps it reach and resonate with a wider audience. The work always aligns with business goals, not just word count.
David Kerolles
Working with Cleveranks has been a great experience. Their SEO insights are sharp and practical, and the team is always helpful and knowledgeable. They have supported multiple freelancing projects with clarity and reliability. Highly recommended for their expertise and service quality.
Rick Spong
Cleveranks worked with our team for several months and delivered excellent results. They were always responsive, detail oriented, and proactive in finding new ways to improve our processes. The quality of work was consistently high, backed by strong experience in content research and creation. A dependable and valuable partner.
Trevor Stolber
Cleveranks brings strong SEO and content strategy expertise paired with fast and clear communication. Their insights and recommendations were practical and well thought out. The team is professional, dedicated, and easy to collaborate with.
Mathew Shannon
Cleveranks is highly SEO focused and very easy to work with. They take time to collect all required information before starting a project, which shows in the final output. Their research and competitor analysis were particularly impressive for our niche project. They are flexible with timelines, focused on deadlines, and maintain a friendly and professional approach throughout. It was a pleasure working with Cleveranks, and I look forward to collaborating again on future projects.
Supun AbeynayakeThe results were impressive. With the same £10K investment, we increased their purchase conversion value from ~£25K to ~£55K in just one month. Our conversion optimization techniques delivered a Return on Ad Spend (ROAS) of 550%. This means for every £1 they spent, they made £5 back. This success came from our focus on data-driven insights and scalable ad solutions. Website traffic and brand awareness also increased significantly.
This case study is a clear plan for other B2B companies. By showing our methods and the results, we want to help decision-makers see advertising as a growth tool. Strong Facebook ad strategies are more than just marketing. They are a long-term engine for growth. So, if you want to build authority, improve sign-ups, or use better conversion optimization techniques, our process shows repeatable success that can be adjusted for your goals.
Behind every number is a real story of a SaaS company trying to grow. Our case studies show the whole journey. We explore the initial problems, the scalable ad solutions we put in place, and the great results we achieved. Each story highlights the partnership that made success possible. Our expert use of Facebook ad strategies and targeted audience engagement can help your business reach new levels.
Cleveranks has been handling content for several of my clients for over a year. The team is highly efficient when it comes to internal communication and overall workflow, which makes execution smooth. This includes clear communication, structured onboarding, adapting quickly to new situations, and accurately handling detailed or advanced instructions.
Alex Collins Alonso SEO and Digital Marketing